TikTok launches ‘LIVE intro’ option for live streams

TikTok will launch a “LIVE Intro” option that will allow you to customize your live intro text. Use this screensaver to greet new viewers when they arrive on your broadcast.

You can enable the “LIVE Intro” option and create an intro in the broadcast settings. With this screensaver, you can greet viewers and tell what your broadcast is about and what you would like them to do as participants.

Live streams on TikTok are gradually becoming more important elements than the videos themselves.

The main problem with short videos is that they are harder to monetize. You can’t add ads in the middle or at the beginning of a video, making direct monetization difficult. Broadcast provides more opportunities for direct advertising.